Consistency and Texting

Although it is illegal under the Can-Spam Act of 2003 for real estate agents to bulk email or text message individuals without permission or prior business dealings, text messaging is a good way for agents to build their client base and forge relationships with prospects. A text-saavy agent can often obtain permission to send future texted communications simply by listing their text message address on for-sale signs, websites, flyers and mailings. This enables potential clients (or pcs) to text agent with inquiry questions thereby opening a legal channel of communication. The affordable Text Lead Circular service from Real Closer Software ensures that prospects who text message the agent for more information are sent a response from the agent immediately. Additionally, the service facilitates follow-up contact by capturing the prospect's cell phone number and forwarding it via cell phone or e-mail to the agent.