Monday, August 4, 2008

Consistency and The Prospective Client

A recent NewsGenius publication (updated news source for top real estate agents) states that a Realtor's business can increase dramatically (by 40% or more) simply by taking advantage of one of the key opportunities in the real estate business; follow up. I agree! Many people have asked how I continue to manage and maintain a successful real estate practice in the midst of an ever-changing market. One of the answers lies in consistency.


As an experienced real estate agent with over $24 million in sales volume last year, I have found that immediate follow up, either by phone or email is one of the best ways to contact and keep in touch with prospective clients. Many of my initial contacts come from sign or add calls, open houses, personal acquaintance, past clients or referrals and are usually willing to provide a cell phone number and/or email address when asked. Prospects like to receive immediate notification when a property fitting their identified criteria is listed or more importantly, about to be listed.

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